From luxury apartments to futuristic houses, new build homes are now more popular than ever. Greener building techniques, increased energy efficiency and facilities focused around lifestyle and wellness are making modern living a highly desirable alternative to period homes. Dexters sell and let over 700 new homes a year, and are currently working on over 100 sites, from large multi-unit high rise buildings to smaller exclusive offerings in prime London, partnering with some of the most highly regarded developers in the industry, from the UK and around the world.
Georgina explains, “We achieve market leading values because we provide our clients with the full scope of the Dexters network. With over 80 offices across the capital and 12 in prime central, our local teams work in tandem with our New Homes experts, strategically positioned across five centres of excellence in central, east, north, south and west London. This joined-up approach gives our clients access to over 200,000 registered buyers and tenants looking for their next home. No one knows the London market better than us.”
Dexters work to support the entire lifecycle of a new development, from conception through to sales and rentals, and are highly skilled in coordinating the appropriate marketing and strategy required for a successful result. This includes providing initial pricing and identifying buyer profiles to handling phased releases and managing on-site sales and lettings teams.
Georgina continues, “PR is another key ingredient and there is insatiable demand from journalists to feature the latest residential landmark buildings and the new towns and communities that they create. Dexters’ in-house press team, based in Mayfair, are in regular contact with key publications so our clients can be confident that they will receive maximum visibility on a global scale.”
London property is well regarded as a safe and profitable long-term investment, and new homes require minimal upkeep and maximum comfort. For this reason, it attracts overseas buyers, further heightening competition. Georgina adds, “Dexters’ active customer database extends beyond our exceptional coverage in London, to an international network of partners and brokers who we collaborate with to ensure exposure of our sites across Hong Kong, Singapore, Malaysia, Shanghai and the Middle East.
“Customers and clients want to work with an agent they can trust and one of the many reasons they chose to work with us again and again is because we are one of only a few London Estate Agents regulated by The Royal Institution of Chartered Surveyors (RICS), upholding their worldwide reputation for professionalism and integrity. In addition, we invest 10 times the industry average in training and developing our talented teams through our very own innovative Training Academy based in Pimlico.
“As you will discover, our people are the key to our success, and despite being London’s fastest growing estate agency business, we haven’t lost our personal touch. With over 50,000 Google reviews rated 4.9 out of 5 stars, and more than 70 per cent of new business coming from referrals and repeat business, we pride ourselves on the outstanding service our clients have come to expect of us.”
